We presented the Expedition at the Hotel Management Research and Education Day. So far, the team have been collecting interesting data during their field research in Kenya. In two weeks, we met and engaged with many different people in the area and discovered what makes them happy or sad, we found out about their dreams and aspirations, and we heard what stands in the way of their hopes. On the basis of these findings, the teams have created Persona (see an example in the link below) . They will now create solutions that will hopefully work to improve the quality of life for people in this tourism area–so that tourism will benefit not just a few, but most people.