Categorie archief: Society

KHN met RND met Saxion Expeditie: op zoek naar een gastvrijere samenleving

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Xander Lub en Bastienne Bernasco spreken vandaag met Arjen van den Dool, beleidsmedewerker Koninklijke Horeca Nederland en Eus Peters, directeur van de Raad Nederlandse Detailhandel. Doel van dit overleg is om te onderzoeken hoe wij vanuit onze posities kunnen bijdragen aan een gastvrijere samenleving. De raakvlakken zijn snel gevonden. Horeca levert een bijdrage aan sociale cohesie, aan binding van mensen in het sociale en publieke domein. De detailhandel trekt mensen naar het centrum van de wijk of van de stad. Maar retail als bedrijfstak groeit vooral online. Flexibel, klantvriendelijk en innovatief, maakt online winkelen een snelle groei door, ten koste van de gevestigde orde: de laatste maanden zien we grote merken als V&D, Mexx of Halfords bezig aan een overlevingsstrijd. Door grote investeringen in vastgoed, inrichting en personeel, en doordat zij vastzitten in een systeem gebaseerd op traditionele verdienmodellen, staat winkels het water aan de lippen. En wat doet dat met onze binnensteden? Wat blijft er over als het winkelend publiek de straten niet meer vult? Wordt de stad een spookstad? Of kan de stad haar eeuwenoude functie van gastvrije plek in het sociale en publieke domein heroveren? Eus, Arjen, Xander en Bastienne denken dat het kan. Flux worden thema’s en vragen voor de Expeditie op tafel gelegd.

Eus Peters en Arjen van der Dool

Eus Peters en Arjen van der Dool en Xander Lub (op i-pad)

Smoothie of Vruchtensalade?

De huidige netwerken van vastgoed, retail en horeca benutten de talenten en diversiteit van de huidige samenleving te weinig. We zijn allemaal global citizens, en ondernemers kennen vele gezichten. Dit gegeven zou kunnen bijdragen aan een kleurrijk aanbod in de binnenstad. Een rijke vruchtensalade is misschien aantrekkelijker dan een bleke smoothie. Maar hoe krijgen we dit voor elkaar?

Vast goed of mobiel beter?

Horeca, retail en lokaal bestuur zitten gevangen in een systeem met vastgoed als dominante factor. De winkelexploitant is meestal niet de eigenaar van het pand. Exploitatie van een winkel vraagt hoge investeringen en ditto winst. De sociale en publieke functie van winkels is hieraan ondergeschikt. Voor horeca geldt vaak hetzelfde. Grote partijen, brouwers, vastgoed, projectontwikkelaars, zijn eigenaar van “de stenen”. Hoe kunnen winkels en horeca weer gastheer van hun eigen zaak worden en daarmee hun rol pakken in de stad?

Peer-to-peer of piraterij?

Game changers zijn “tech-driven” peer-to-peer concepten als AirBnB en Uber. Hoewel deze op het eerste gezicht de consument puur voordeel leveren, profiteren de bedenkers van het concept het meest—ver weg in Silicon Valley. En welke gevolgen heeft dit voor de reguliere ondernemingen die fors investeren om netjes aan alle regels te voldoen? En wat als er ongelukken gebeuren? De piraten voelen zich niet verantwoordelijk voor de lokale burger en betalen lachend de eventuele boetes. Hoeveel regels hebben we uber-haupt nodig om ons in te dekken tegen risico’s?

Is Thuis het nieuwe Uit?

Thuis zijn is helemaal hip. Het cocoonen heeft definitief doorgezet. Een biertje drinken doe je op je eigen bank. Gamen, uit eten gaan, thuis is alles makkelijk, veilig, comfortabel. Helaas weerhoudt die huiselijke afzondering je ook van alledaagse contacten met de mensen buiten de bekende kring. Jammer, want dat leert je juist om een sociaal vaardig mens te worden.

Gastvrij in het sociale en publieke domein

Handel en horeca maken de stad leefbaar. Maar er zijn nog zoveel andere opties om de stad weer aantrekkelijk te maken. Misschien moeten we de historie in om de identiteit van de stad weer te ontdekken. Eten, drinken, winkels, werk, markten, kermissen, optochten, samenkomsten, oogstfeesten, debat en demonstraties… het is er allemaal nog. Er zijn genoeg voorbeelden van concepten die zaken slim combineren, offline en online, producten en diensten. Gastvrije plekken maken het leven een stuk prettiger. Hoe blazen we de stad nieuw leven in?

De stad Augsburg,15e eeuw

De stad Augsburg,15e eeuw

Besluit: We starten met de doelgroep van 12-18; de kids die op dit moment hier bij mij thuis voor de WII staan te springen. Generatie Nix-of Generatle Alles? Wat gaan zij straks doen in de Stad van de Toekomst? Met service design kunnen we onderzoeken hoe deze groep in het leven staat en hoe zij de stad gaan benutten. Een mooi onderzoek voor Saxion Expeditie.

Yes we can–welcome the immigrants

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Yesterday, the Expedition members spent the first fifteen minutes of class listening to Barack Obama’s speech on immigration. The purpose of this speech was to deliver the presidential decree which will lift the threat of deportation for immigrants who have been in the US for over 5 years. They live their lives in “the shadows” –a euphemism if you imagine what daily life must be like for the millions of non-citizens who cannot work, cannot be seen, fear the police constantly, barely manage to survive. The decree is opposed and denounced as undemocratic by some. Immigration has been controversial, of course, and many have gotten used to a system which raises borders and military detention centres–and then when all else fails, simply leaves the unwanted to their own devices. Many fear the uncontrolled influx of immigrants and call for the government to “stem the tide” or “dam the flood”. Instead, president Obama, like the equally amazing pope–who today warned the European parliamentarians in Strasbourg of the fact that the Mediterrean should not be allowed to become a sea graveyard–reminds us of the moral issue at stake. Immigration is the founding principle of the United States of America. “We were all strangers once” is the biblical quote deliberately used by Obama. The speech far outweighs the drawbacks of the decree. With it, Obama reminds us that hospitality used to be about welcoming diversity. At the same time it advocates the concept that guests should not outstay their welcome. That they should contribute, respect the law and the moral precepts of the host, if they want to stay as citizens.

I wonder what will happen next. It sounds so much like the original Obama. “Yes we can”: Americans can be as good as they like to see themselves. So can they?

Of course, the tensions around immigration are not new. On the one hand, we’ve always defined ourselves as a nation of immigrants — a nation that welcomes those willing to embrace America’s precepts. Indeed, it is this constant flow of immigrants that helped to make America what it is. The scientific breakthroughs of Albert Einstein, the inventions of Nikola Tesla, the great ventures of Andrew Carnegie’s U.S. Steel and Sergey Brin’s Google, Inc. -– all this was possible because of immigrants.

And then there are the countless names and the quiet acts that never made the history books but were no less consequential in building this country — the generations who braved hardship and great risk to reach our shores in search of a better life for themselves and their families; the millions of people, ancestors to most of us, who believed that there was a place where they could be, at long last, free to work and worship and live their lives in peace.

So this steady stream of hardworking and talented people has made America the engine of the global economy and a beacon of hope around the world. And it’s allowed us to adapt and thrive in the face of technological and societal change. To this day, America reaps incredible economic rewards because we remain a magnet for the best and brightest from across the globe. Folks travel here in the hopes of being a part of a culture of entrepreneurship and ingenuity, and by doing so they strengthen and enrich that culture. Immigration also means we have a younger workforce -– and a faster-growing economy — than many of our competitors. And in an increasingly interconnected world, the diversity of our country is a powerful advantage in global competition.

Leeslijst Expeditie: aanbevolen Literatuur

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We will read, view and listen to stories of hospitality. We will study Service Design and Creativity. All of these disciplines are essentially trying to find out what makes people “tick”: what they need and what they aspire to. Narratives, or people’s stories, are an important source for service designers; people who wish to make people’s lives better by service solutions.

reading people

“Narrative empathy is the sharing of feeling and perspective-taking induced by reading, viewing, hearing, or imagining narratives of another’s situation and condition”

 

Download hier alvast de leeslijst met aanbevolen literatuur voor de Expeditie. Lees ze!

Aanbevolen literatuur Expeditie voor Saxion HBS

 

 

 

Expedition Guest: Laura Nino on Positive Design

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At the final presentations of the Hospitality Excellence Programme, Laura Nino shares her experiences as a service designer with me. Laura is pleased to see that the mission of the Expedition taps into the principles of Positive Design.   Laura Nino Positive Design, is there a link with happiness? Oh yes. Positive design is a philosophy. Pieter Desmet is one of the founding fathers of the institute of positive design at TU Delft. They believe we can design for happiness. They see insights into emotions as the gateway to happiness. They have created a dictionary of emotions and they have ways of measuring emotions quite precisely. One of the reasons we have not been able to create more happiness, or wellbeing, in society is that we were unable to measure and understand the emotions.   Can you give examples?   One of the case studies evolved around a blind kid. he does not feel safe. How can we give this person the sense of playfulness and security and freedom that he needs? On the basis of the research which measured his emotions, they actually created these playgrounds for blind kids, where they can run freely. It is about reaching the fundamental needs of people that you did not reach before. So if you can map the emotions, you add an extra layer to the customer journey. As a designer, you collaborate with the end user. How do you do this? The designer sits with the end user and helps her to articulate her needs and emotions. There are different tools to help this process along. The designer always works toward the point where the end user is able to thibnk positively about how to solve the situation that is difficult for the. As a designer, you sort of grab that moment and start prototyping…. And what do you do after you have the prototype? You share it with experts, for example technology people or specialists in the field you are working in—and they will give you feedback so you can tweek the prototype, improve it so that it will really answer the needs of your end user. So what turns service design into positive design? It is basically about helping people to articulate the deeper core issues beneath the problems on the surface. Often there are quite complex issues that people have to deal with in their everyday lives. If you can think about solutions that could help them alleviate these problems, this will increase their wellbeing in a positive sense. And how do you select the right sample, or target group for your research? In service design we talk about lead users. They are the persons within the reference group that are already ahead and think actively about solutions. Lead users of middle-aged women are already thinking about how to continue their lives after turning 65; they are designing their own community, they articulate the needs they have and the aspirations they have. These can then be translated into hospitality propositions… such as the ones that were developed in the Hospitality Programme of today—and hopefully in the Expedition as well. Laura , thank you so much. It will be great to learn more from you in the Expedition, in the service design blocks.   For more info: Thoughtrefinery.net

The Art of Hosting

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“If it’s about us, don’t do it without us”

We are learning how to design creative learning spaces—at KaosPilots in Arhus, Denmark. Amazingly, we are introduced to the Art of Hosting, a methodology used by facilitators in processes of change.

 

Aurimas and Perin at KaosPilot, Arhus, Denmark

Aurimas and Perin at KaosPilot, Arhus, Denmark

Aurimas, a Kaos Pilot from Lithuania and Perin, a consultant from Estonia, are experienced art of hosting practitioners. They share with us the essences of this phenomenon, which brings a new dimension to hospitality.

 

Perin, What is Art of Hosting?

For me it is the art and practice of hosting conversations that matter. By that, I mean paying attention to the inner quality of all the conversations that I have in my life. These could be any processes or projects too. I somehow add more meaning by thinking and reflecting on the activities I engage in. It is a way of putting more purpose to my life. The deeper the conversation, the more connection…the more shallow the conversation, the more conflict

 

Conversations comes from the Latin Conversare, meaning to turn things around together…!

Aurimas: I see it as a way of living and working together. It is a kind of methodology combining and connecting many tools that help a group to get through a learning journey. From a group to a community that is able to co-create together. The tools are put together to help the group develop and work together. It is also called the art of participatory leadership—it’s about how you involve everyone so that they collaborate, get involved, and are included. You may have seen examples like World Cafe.

Perin, what are some of the activities you were involved in?

 I host change processes and strategy building. My first session had 100 memembers working on a five-year strategy. We first had AOH training for 30 members of the organisation. At the end we developed appraciative enquiry questions … people went into the community of stakeholders and asked questions. We also used a world cafe to bring together the larger community.

I was also invited to host meetings in community, where there was a crisis—they were closing down schools. They decided to engage the wider community. Local people, parents, teachers, students, local council….How can we organise education if these kinds of changes are happening?

Why are these sessions organised?.

There are so many people that are not heard… and have so much to give.  It’s about creating circles where people share their stories and in this way they are harvesting the wisdom of the crowd… the fact that people are actually listening to everyone in the circle makes such a huge difference. Oh my God, somebody is interested in my topic!

Aurimas, what does it bring to people?

 It’s extremely good if you want to work with diversity because it addresses that human question: How do we understand what is similar among us and how do we work from there?

How do you learn to be a host?

It’s very simpe and very fast You take part in conversations, you learn new tools, you practice while talking and you can simply apply these methods in your own work. So the art of hosting is also transferred very easily. And it’s about discussing questions that matter. In Lithuania we had a three-day event about education…. We had pupils there, teachers, principals, businesses, municipality, …and the conversation dealt with the question: How do we together create the education we all dream about?

It creates understanding and people don’t feel a distance anymore. A 17-year old pupil said: “you know, that guy from the ministry actually cares…

How do you construct the whole event?

First of all, you need a wicked question: an issue people need to talk about. It should be relevant to everyone involved.

You don’t organise a meeting, you plan a harvest.

Day 1 you do different exercises that help to connect: people talk in small groups. What are the challenges in my life? What am I so proud of? They exchange stories. Connections emerge.//People realise they have similar needs and dreams.

You always do a check in… start with “how are you?” and share this with everyone. You check out again when you finish.

You create a talking circle and you have a talking piece. Everyone is heard.

The real work starts when you walk out of the room, and then you should be able to hold it. Can you sustain it? Find a tribe, find mates to do this with you. In order to support change, build capacity, build your team. If five people in your organisation know about art of hosting, it will be so much more effective.

Thank you so much. You guys have been wonderful.

Bastienne and Rene

for more info:

http://www.artofhosting.org

 

Rene en Bastienne in Arhus

Rene en Bastienne in Arhus

 

He gives his visitors rings, arm bands at the banquet

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Helden zijn goede gastheren en goede gasten: ik werd teruggevoerd naar het oud-Engelse heldendicht Beowulf, door de blog van Anne Prudchenko.

Beowulf and Grendel

Gastvrijheid is nauw verbonden met wederkerigheid en het versterken van de sociale eenheid.

Consider the importance of hospitality and reciprocity in Beowulf.  What exactly does it mean to be a good host and a good guest in the world of Beowulf?

The poem works with oppositions. On one hand, social unity is celebrated and, on the other hand, the lack of social unity is denounced. Social unity is celebrated with public celebrations where food, drinks, and words are shared and exchanged (xliii). Hospitality and reciprocity are so important that in the beginning of the poem, Hrothgar dreams of sharing: “it came into his mind that he would command the construction of a huge mead-call, a house greater than men on earth ever have heard of, and share the gifts God had bestowed on him upon its floor with folk young and old – apart from public land and the persons of slaves” (66-71). Hrothgar wants to celebrate and share his glory with his men. However, it is unclear whether his hospitality is also extended to his slaves. As a good host, he gives his visitors “rings, arm bands at the banquet” (79-80) and shares with them drinks and food. In contrast to this kind of hospitality, Grendel’s lack of hospitality and reciprocity is denounced. Grendel does not share food and drink and instead swallows his enemies, uncooked, alone and in silence (xliii). This characterization illustrates Grendel’s barbarism. It positions him as the unknown Other, the antagonist who is the embodiment of evil.

Anonymous.  Beowulf: A Verse Translation.  Translated by Michael Alexander.  New York:Penguin Books, 2003.  Print.

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Hoe maken we de samenleving gastvrijer?

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Hoe maken we de samenleving gastvrijer?

Dit is de uitgangsvraag van de Saxion Expeditie waarin Hospitality Business School het voortouw neemt. Als academie van Saxion willen wij studenten een Minor bieden waarmee ze hun toegevoegde waarde in de vloeibare samenleving kunnen vinden. Wij denken dat er behoefte is aan mensen die door middel van Gastvrijheid, Design en Creatieve Technologie oplossingen bieden voor vraagstukken in de samenleving. Dat er behoefte is aan mensen die in staat zijn gebieden gastvrij maken; steden, natuurgebieden, bunkers of winkelcentra: gebieden waar mensen elkaar gastvrij willen benaderen en samen plekken prettiger maken om te zijn. Aantrekkelijker voor reizende mensen, mensen op weg, mensen op zoek naar een bestemming, een thuis weg van thuis.

Mijn inspiratiebronnen tot nu toe:

  • Petrus Drabbe, oudoom, missionaris en taalwetenschapper, reisde in 1920 naar Nieuw Guinea om vele papoea-talen grammaticaal in kaart te brengen. Reisde vooral te paard. Doorstond met gemak vele ontberingen, open, vriendelijk, nieuwsgierig.
  • Redmond O’Hanlon en zijn tvserie/boek: O’Hanlons Helden, het boek waarmee Redmond O’Hanlon ons terugvoert naar de avontuurlijke onderzoekers en pioniers van het verleden
  • Martijn Arets jonge expeditieleider die met zijn Brand Expedition en Crowd Expedition op zoek gaat naar lessen van inspirerende merken en the wisdom of the crowd.
  • studenten: kritisch, praktisch, ondernemend, avontuurlijk.

First question: should this blog not be in Englis for all the international HBS students and staff? Returning dilemma.

Wij nodigen uit:

studenten, docenten, onderzoekers, pioniers en gepassioneerden die met ons op expeditie willen en zich willen verbinden aan de uitgangsvraag.

Ons expeditieschema:

1. Hospitality

2. Society Requires…

3. Human Centered Design Methods

4. Partnering

5. Creative Technology to Produce Hospitality Concepts