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THE EXPEDITION FACTSHEET

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Saxion Expedition

A minor designing innovative solutions supporting a more hospitable society

Scheduled

September-January

February-June

The bachelor minor Saxion Expedition provides a learning space in which students are enabled to discover and share their added value in society as experts in hospitality and tourism studies and facility management, to carry out research and to contribute in projects requiring creative and innovative service solutions. The course entails:

Knowledge basis

 

  • Global Citizenship
  • Hospitality Studies
  • Creative Technology
  • Service Design Thinking
  • Reflection and team work
  • multidisciplinary teams
  • International teams

Programme

In weeks 1-10 the group of students (18 is the preferred number of students) work to develop a sound basis in the areas indicated above. There are weekly field trips and/or skype meetings, in which students communicate with prospective partners who will bring in issues to be addressed in innovation projects. These will all contribute to the mission of the Expedition, which is to create a more hospitable society. In week 8, students present their vision on the value of Global Citizenship and Hospitality for a more humane society. For a group of 18, there is an intensive schedule of lectures and workshops, with contact hours average 16 per week.

In week 9, teams of students will present their project proposals, including the rationale for the project and the proposed research methods, relevant to service design thinking. This part of the course may be executed in the Netherlands.

In weeks 11-20 the group moves to the “outpost”, a location outside the Netherlands. Preferably, this is a real working location, coordinated by a partner university. There should be respondents or prospective end users for the research and a client who is interested in the solution students will develop. During these weeks, students will be supported by expert coaches, who will guide them through the reiterative phases of observation—ideation—creation—prototype, as outlined in design thinking methodology. (www.ideo.com). Expert coaches need to be well versed in these methods.

The outcome of the project will be a prototype of a service solution. Students will present this in a narrative form, in which they show how the end user will benefit from the solution and will experience this as a token of hospitality.

Testing

The minor includes 4 tests, which have been tested and approved by Saxion. Student and teacher instructions, assessment forms and assessor guidelines are provided by Saxion.

Test 1: Vision presentation: 6 EC’s

Test 2: Project Proposal: 6 EC’s

Test 3: Prototype demonstration: 12 EC’s

Test 4: Reflection portfolio: 6 ECT’s

Cooperation

We invite partner schools to join us in a collaborative set-up, such as the one outlined above. We welcome your ideas to further develop this programme.

Contact

For more information, please contact Bastienne Bernasco, Expedition Leader at Saxion Hospitality Business School, Saxion University of Applied Sciences, Deventer, the Netherlands.

s.h.c.m.bernasco@saxion.nl

Advertenties

Twan kiest voor de Expeditie

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Mijn naam is Twan Cijnssen , ik ben 21 jaar. Momentueel zit ik in het 3e jaar van de opleiding Kunst en Techniek op het Saxion in Enschede.

TWAN

In het 2e helft van dit school jaar start de minor Expedie ACT waar ik aan mee doe. Ik heb deze minor gekozen omdat ik ook aangetrokken voel tot het thema. Een groot deel van mijn familie werkt in de horeca waardoor ik er in zekere zin altijd wel mee bezig ben geweest. Uiteindelijk ben ik wel een compleet andere richting opgegaan als mij familie, maar toen ik hoorde wat het thema werd ik ook weer enthousiast . Het gevoel dat je vreemden op hun gemak kunt laten voelen doet een mens goed. Juist in de huidige samenleving geeft bijna niemand meer wat om een vreemde. Ik als creatieveling zie hier een enorme uitdaging in. Dat ik met deze minor kan samenwerken met studenten van andere opleidingen klinkt als een enorm leerzaam project. Het lijkt me leuk onderwerpen te bespreken en onderzoeken met hen. Zo kan ik het eens van een compleet ander perspectief benaderen.

Service Design Thinking in the HBS and UAS programs

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by Else Zwarteveen, graduate Saxion Hospitality Business School

Else Zwarteveen-122

Service Design Thinking

I first met with SDT when I joined the Hospitality Excellence Programme (HEP) in 2013. Laura Niño presented this process as a way to create or innovate (existing) products or services. I thought it was amazing that the user is at the heart of this process and co-creation was also a concept which caught my interest. Unfortunately at that time, Service Design Thinking was not yet part of the curriculum at Saxion, so the process actually disappeared to the back of my mind. I met SDT again when I did a minor in Service Management in Copenhagen, where I had a subject called “experience economy”. During a guest lecture in this subject, I got inspired for my thesis project and by then I was sure that my thesis assignment should be related to experience and service design. Now of course, Service Design Thinking is the method for the Expedition projects, and that is great.

 Personas

Thesis

I asked Xander Lub, who recently started a research centre in “Experience and Service Design”, and if he offered any thesis assignment in this field and fortunately he did! In consultation with the corporate real estate agency of Saxion (Bureau Vastgoed) and the manager of the HBS, he had an idea to use Service Design Thinking (SDT) to come to an innovative spatial concept for the new building of Saxion Apeldoorn. From the start I was really enthusiastic about this assignment, since I was happy to use the SDT process again, but at the same time to be involved with the new building of Saxion Apeldoorn. Specifically, I researched the needs and ambitions of future students of Saxion Apeldoorn with regards to their learning process and learning environment. The several steps within the SDT process kept me extremely motivated, as well as all the input I received from stakeholders. Most people were very willing to help and they gave great feedback, generated amazing ideas or they inspired me in other ways.

Before I started with my thesis I had never expected to have so much fun in writing my thesis. Of course, I also had days where the writing went badly and I was extremely uninspired, but overall it was quite a success. I am sure that the great support of my first examiner helped me much during the whole process, since my meetings with Bas Jansen were always inspiring and helped me lots in researching and writing for the thesis.

Even though I had fun with using SDT for my thesis, I also faced some difficulties. This was mainly the case because of the rather conventional way of assessing the Thesis Proposal Defence and the Thesis Report. The criteria on the score sheet are not always easy to meet when the SDT process is used, especially for the TPD, where you should describe exactly the process should look like and how the advice will be shaped. However, the fun thing about the SDT process is that you don’t know what you will do exactly, since it is an iterative process, and the advice is a product of your findings and cannot be predicted beforehand. This also requires flexibility of the examiners, since they also have to be creative in scoring you. I recently handed in my Thesis Report and expecting to hear the result soon.

Moodboard Prototype

Master

From September onwards I will start a Master at the University of Barcelona. This Master is called “Innovative Hospitality Management” and Service Design Thinking is one of the aspects. When I graduate, I hope to work as a hospitality consultant and provide companies or organisation with advice about how hospitality can be integrated to serve their guests, customers, clients or employees.

Service Design Thinking at HBS

At HBS you learn how to create a business plan and a strategic plan, based on traditional marketing tools. If SDT is also handed to the students as a toolbox for designing or innovating products or services, the results of marketing or strategic plans will be much more creative, innovative and diverse. This can already be seen in the Expedition projects. If SDT is integrated further in HBS, I would recommend using This is Service Design Thinking written by Stickdorn and Schneider as required literature for such a course.

Jade kiest voor de Expeditie

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Mijn naam is Jade Morssinkhof, ik ben 19 jaar en ik zit in het 3e jaar van de opleiding Kunst & Techniek op het Saxion in Enschede.

In Februari ga ik beginnen aan de minor Expeditie.Ik heb voor de minor Expeditie gekozen omdat het me heel erg leuk lijkt om samen te werken met studenten van andere opleidingen en samen met hun op onderzoek te gaan.Toen ik wat hoorde over de Fieldtrips werd ik erg enthousiast omdat je daardoor een mogelijkheid krijgt om met verschillende soorten mensen te spreken en plekken te bezoeken waar je normaal niet snel komt.Ik denk dat het creëren van een eigen visie tegenover gastvrijheid erg goed en belangrijk is en daarbij ook het aanhoren van de meningen van anderen; Waarom denk ik over bepaalde aspecten zo? En waarom denken andere mensen er zo over? Ik denk dat je jezelf veel beter leert kennen door deze minor en dat je een breder zicht krijgt op de wereld.

Deze minor is zeker een toevoeging aan mijn opleiding omdat het voor het ontwerpen van bepaalde dingen erg belangrijk is om rekening te houden met andere mensen. Er moet soms veel dieper worden nagedacht over bepaalde producten. Kan iedereen dit product zo gebruiken? en is het voor iedereen nu duidelijk welke handelingen er moeten worden gedaan?

Jade

Birgit kiest voor de Expeditie

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Mijn naam is Birgit mulder, 23, derdejaarsstudente Kunst & Techniek. Vanaf februari 2015 ga ik de minor ‘Expeditie’ volgen. De reden waarom ik voor deze minor heb gekozen is omdat deze minor over gastvrijheid en de samenleving gaat. Hoe is de gastvrijheid/ samenleving in Nederland? Hoe kan ik hier aan bijdragen? Hoe kan ik mensen inspireren en motiveren? Wat mij ook aan trok was de reden dat je met verschillende opleidingen samen aan een project werkt. En dat je op locatie gaat kijken, dat lijkt me erg leerzaam. Tijdens deze minor hoop ik te ontdekken wat mijn rol in gastvrijheid kan zijn, hoe ik met mijn kennis van KNT hier aan kan bijdragen. Birgit

Sverre kiest voor de Expeditie

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Ik ben Sverre Lemmers en ik ben 21 jaar. Ik studeer Kunst & Techniek aan het Saxion in Enschede en ik zou graag mee doen aan de Expeditie, omdat een betere samenleving iedereen aan gaat. Hiernaast is iedereen erbij gebaad dat er veranderingen plaatsvinden in onze samenleving, omdat het op dit moment niet altijd goed loopt. Ik hoop daarom ook een bijdrage te kunnen leveren aan een concept dat ook daadwerkelijk een verschil kan maken. Ik denk dat deze minor goed aansluit bij mijn studie en ik mij hier verder kan ontwikkelen door een betekenisvol concept op te zetten voor de samenleving. Daarnaast spreekt het mij zeer aan dat er binnen deze minor in multidisciplinaire teams wordt gewerkt. Ik vind het namelijk leuk en leerzaam om in projectgroepen te werken en ik hoop veel te leren tijdens deze minor.SAM_3770

Marjolein kiest voor de Expeditie

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Als derdejaars student ben ik gedreven en ambitieus in wat ik doe. Ook heb ik ondertussen een duidelijk beeld van wat mij interesseert én motiveert. De onderdelen die tijdens de minor expeditie terugkomen spreken mij erg aan. Met name de diversiteit van organisaties die bijdragen aan het programma zorgen ervoor dat het programma tot mijn verbeelding spreekt. Onlangs is de expeditie zelfs langs geweest in het Meander Medisch Centrum in Amersfoort, waar mijn moeder Petra Schram werkzaam is. Zij sprak erg positief over studenten en de insteek van het programma met dit bezoek.

Naast de diversiteit stimuleert ook het onderzoek gedeelte mij tot deelname. De capaciteiten die ik hier kan ontwikkelen zouden nog weleens van pas kunnen komen tijdens het schrijven van mijn thesis.

Tijdens het programma hoop ik een bijdrage te leveren door middel van krachtige samenwerking en leidinggevende capaciteiten. Daarnaast vind ik het leuk om nieuwe ideeën te generen, deze met anderen te bespreken en waar mogelijk te verbeteren. Dit heb ik onder meer laten zien tijdens de panelgesprekken.

IMG_0300

The seedy hotel where you’ll be safe

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Blue Moon Hotel: A great jazzy song with a dark story from the master singer-songwriter David Olney. David tells us the story behind this song, which is part of the album Film Noir. The hotel, he says, becomes a metaphor for something else: “A place to escape to after you’ve done something drastic–the seedy hotel where you’ll be safe”

A bed, a blanket and a pillow

not much more than a prison cell

But the price is cheap

and I could sure use some sleep

Welcome to the Blue Moon Hotel

Yes we can–welcome the immigrants

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Yesterday, the Expedition members spent the first fifteen minutes of class listening to Barack Obama’s speech on immigration. The purpose of this speech was to deliver the presidential decree which will lift the threat of deportation for immigrants who have been in the US for over 5 years. They live their lives in “the shadows” –a euphemism if you imagine what daily life must be like for the millions of non-citizens who cannot work, cannot be seen, fear the police constantly, barely manage to survive. The decree is opposed and denounced as undemocratic by some. Immigration has been controversial, of course, and many have gotten used to a system which raises borders and military detention centres–and then when all else fails, simply leaves the unwanted to their own devices. Many fear the uncontrolled influx of immigrants and call for the government to “stem the tide” or “dam the flood”. Instead, president Obama, like the equally amazing pope–who today warned the European parliamentarians in Strasbourg of the fact that the Mediterrean should not be allowed to become a sea graveyard–reminds us of the moral issue at stake. Immigration is the founding principle of the United States of America. “We were all strangers once” is the biblical quote deliberately used by Obama. The speech far outweighs the drawbacks of the decree. With it, Obama reminds us that hospitality used to be about welcoming diversity. At the same time it advocates the concept that guests should not outstay their welcome. That they should contribute, respect the law and the moral precepts of the host, if they want to stay as citizens.

I wonder what will happen next. It sounds so much like the original Obama. “Yes we can”: Americans can be as good as they like to see themselves. So can they?

Of course, the tensions around immigration are not new. On the one hand, we’ve always defined ourselves as a nation of immigrants — a nation that welcomes those willing to embrace America’s precepts. Indeed, it is this constant flow of immigrants that helped to make America what it is. The scientific breakthroughs of Albert Einstein, the inventions of Nikola Tesla, the great ventures of Andrew Carnegie’s U.S. Steel and Sergey Brin’s Google, Inc. -– all this was possible because of immigrants.

And then there are the countless names and the quiet acts that never made the history books but were no less consequential in building this country — the generations who braved hardship and great risk to reach our shores in search of a better life for themselves and their families; the millions of people, ancestors to most of us, who believed that there was a place where they could be, at long last, free to work and worship and live their lives in peace.

So this steady stream of hardworking and talented people has made America the engine of the global economy and a beacon of hope around the world. And it’s allowed us to adapt and thrive in the face of technological and societal change. To this day, America reaps incredible economic rewards because we remain a magnet for the best and brightest from across the globe. Folks travel here in the hopes of being a part of a culture of entrepreneurship and ingenuity, and by doing so they strengthen and enrich that culture. Immigration also means we have a younger workforce -– and a faster-growing economy — than many of our competitors. And in an increasingly interconnected world, the diversity of our country is a powerful advantage in global competition.